Recently we featured in the September Issue of ScreenTrade magazine. The article covers how we proactively helped our customers recover from the government imposed lockdowns during the Covid-19 pandemic. Read the full article below…
How Admit One is helping its cinema clients recover from their Admit None lock down.
We take a look at how a customer centric PoS solution provider responded to their client’s needs during lockdowns and how some of those innovations and enhancements improve the patron experience and have gone on to increase revenue and reduce the Exhibitor’s costs.
Admit One is not a new player to the market, indeed they celebrated their 21st birthday in July with clients across 16 countries and five continents. Their software suite is deployed within the admissions, hospitality and retail sectors, particularly strong in cinema exhibition, museums, theatres and visitor centres.
Their software suite has been built in a modular fashion, yet the modest monthly license fee covers access to all modules (only bespoke applications and hardware are outside of the model). Removing incremental costs for functionality, they would argue, is part of removing another barrier to their clients being able to achieve their objectives and being able to deliver value for money. The longevity of the relationship being a key metric for Admit One.
Working collaboratively with their clients meant taking some of the financial pain resulting from the lockdowns as fee structures were adjusted to reflect activity levels. Other changes were quickly implemented to cope with the requirements of social distancing, including enhanced seat planning and allocation.
Indeed, we now see that the typical cost barriers for an exhibitor to switch away from their current provider are minimal, if anything, as a new pricing model has been added, based upon a highly competitive transaction fee. This variable pricing model is clearly helpful in an unpredictable world. There are now pricing models to suit most scenarios for an Exhibitor.
So what of new functions and features? We took at peak at two of them
What is going to increase is the opportunity for the technology to engage with customers in a way that a cashier cannot or will not, in terms of pushing upsell opportunities. At these kiosks, patrons can be targeted with other suggestions, such as seeing as they like popcorn and suggesting recommendations for them.
The comparison between this new level of cinema automation is nothing new from what has been seen in fast food or retail outlets that use technology. The rise of automated systems across the board in retail and the acceptance of the general public of this clearly shows the appetite is there, particularly in the younger demographic, but it’s not for everyone.
On the surface, automation is the increase of technology and machinery across multiple processes. When applied to the cinema industry, automation helps to reduce costs, improve time efficiency and flow and ultimately create a better customer experience for visitors.
The Covid-19 world has taught us that patrons feel safer using their own phones / tablets.
Exhibitor’s margins are continually being squeezed with rental prices and staffing costs continually increasing, many Exhibitors will have built up debt that will need to be repaid from operating cashflows limiting appetite for new equipment purchases.
Click & Collect Retail | Self-Service Retail
The introduction of a web based app, ‘A1 shop’ (it’s contactless patron order system) putting the ‘power of PoS in the hands of the Patron’. The Exhibitor grants access to the functionality via a QR code displayed at the venue which allows the Patron to order from their phone or tablet. Due to the integrated nature it handles the ordering peculiarities found in the cinema environment such as combo deals, allowing patrons to take advantage of delivery to seat. Purchases are via applepay / digital wallets.